Magazine institutions

Bauer media Brands:
Q
Kerrang
MOJO
Bauer radio station: http://en.wikipedia.org/wiki/Bauer_Radio
Box Television:
Bauer Media Group has a 50% stake in the British television company box television.
Q TV
Smash hits
4 music
kiss TV
Kerrang TV
Magic TV
The Box.


Q: Started out as music magazine published monthly in the UK. Originally it was going to be called Cue, but it was thought that it would cause confusion with snooker. Q was first published in 1986.

Kerrang: Kerrang specialises in rock music, as of 2005 all of there TV is music videos, brand from Bauer which also exists in Kerrang Radio and Kerrang! magazine.

MOJO: Discerning and passionate music aficionados, the MOJO audience is predominately male (72%) and affluent (36% AB). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

Audience Profiling

I have been researching Indie and rock bands for my magazine I have found out that a lot of the audience that follow the indie/ rock music and fashion in the older generation are much more interested in buying the magazines. The younger teen and young adult does not tend to buy these magazines as they use the internet and are very involved in following the style and learning to play the music. To increase my audience, i must advertise the magazines in music shops and shops like HMV.  

In my research I found that my genre of magazine will sell more to the male gender, as majority of women would rather read a more feminine gossipy magazine, for example Heat or OK, even if they do like indie and rock. If I distributed my magazine to supermarkets like Tesco, Asda and Sainsbury’s, it might increase female readers and broaden my audience.

If I put posters and EP’s in my magazine it will give me a great USP, as the audience gets free stuff on their favourite bands this will also give them a feeling of empathy and attachment to the magazine.

In my research I can get a good idea of how much my magazine will be to buy, majority of the people that filled in the survey said they would spend roughly £3.00 on a good magazine, this is good as it is close to the price of £3.50 which near to £3.00.

                                                   

Home Page

Nick Gray

Poole high school

Center number: 55227

Candidate Number:

To do list:
- Front covers
-Contents pages
- More depth
- Audience research

Content page

NME, Arctic Monkeys

In conclusion to my front cover research, if i want to have a magazine that catches the eye of my audience then it needs to fit its correct USP, to do so you need to use tag lines and teasers that will atrract your target audience, also use colours that can best relate to the type of magazine. Going with a season theme can also attract your adience and maybe even expand the size of your audience, looking at the NME front cover with arctic monkeys in christmas theme fitted its USP perfectly as it sold in the shops succesfully. In order to create a good front cover i believe i need to fit in with the style of music using interesting tag lines and teasers that fit the genre of magazine, for example "inside, free EP's and magazines", colour schemes that best describe the magazine and all at a good price.